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Potassium is one of the seven essential macro minerals. The human body requires at least 100 milligrams of potassium daily to support key processes. A high potassium intake reduces the risk of overall mortality by 20 percent. It also decreases the risk of stroke, lowers blood pressure, protects against loss of muscle mass, preserves bone mineral density, and reduces the formation of kidney stones. The primary functions of potassium in the body include regulating fluid balance and controlling the electrical activity of the heart and other muscles. Fast facts on potassium:

Adults should be consuming 4,700 milligrams (mg) of potassium a day. However, fewer than two percent of people in the U.S. consume enough potassium.
Potassium is a balancing electrolyte: many people with problems with sodium may actually require more potassium.
Beet greens, white beans, soybeans, coconut water, and lima beans are the foods highest in potassium.
Potassium deficiency can lead to fatigue, cramps, weakness, and constipation. It can escalate to paralysis, respiratory failure, and painful gut obstructions.


Features
Potassium 99mg 2% (as amino acid complex).


Benefits
May aid in healthy Blood Pressure support and Cardiovascular Health.†
Supports Bone Health and Muscle Maintenance.†
Often helps people with muscle cramps, especially those associated with certain potassium-depleting medicines.†
Potassium supports blood pressure, cardiovascular health, bone strength, and muscle strength.†

Zinc is an essential mineral that plays a major role in growth, reproduction, antioxidant defenses, and healthy immune function. Zinc is a critical nutrient for the immune system. The normal, healthy development of immune cells, particularly T-lymphocytes depends upon adequate zinc status. Zinc deficiency has been shown to reduce the physical size of the thymus gland; it is here where T cells mature to become fully functional mature T-lymphocytes. These cells are critical for a healthy immune response. Provided as a lozenge, zinc gluconate has been shown to reduce the severity and duration of the common cold, as well as reduce antibiotic use in school-age children with a cold.†



Features
Provides 15 mg of zinc citrate and gluconate per lozenge.
Contains slippery elm and propolis to soothe the throat.
Pleasant taste from natural lemon flavor and sorbitol.


Benefits
Helps support normal, healthy immune function.†
Provides antioxidant support which is essential to immune function.†
Studies show a reduction in the severity and duration of the common cold.†
Studies also show that prophylactic (preventive) use may reduce the number of colds per year, as well as reduce antibiotic usage.†
Slippery elm is a mucilaginous herb that provides soothing support for the mucus lining of the throat and esophagus, both of which may become irritated during a cold/infection.†

Zinc is an essential mineral that plays a major role in growth, reproduction, antioxidant defenses, and healthy immune function. Zinc is a critical nutrient for the immune system. The normal, healthy development of immune cells, particularly T-lymphocytes depends upon adequate zinc status. Zinc deficiency has been shown to reduce the physical size of the thymus gland; it is here where T cells mature to become fully functional mature T-lymphocytes. These cells are critical for a healthy immune response. Provided as a lozenge, zinc gluconate has been shown to reduce the severity and duration of the common cold, as well as reduce antibiotic use in school-age children with a cold.†



Features
Provides 15 mg of zinc citrate and gluconate per lozenge.
Contains slippery elm and propolis to soothe the throat.
Pleasant taste from natural lemon flavor and sorbitol.


Benefits
Helps support normal, healthy immune function.†
Provides antioxidant support which is essential to immune function.†
Studies show a reduction in the severity and duration of the common cold.†
Studies also show that prophylactic (preventive) use may reduce the number of colds per year, as well as reduce antibiotic usage.†
Slippery elm is a mucilaginous herb that provides soothing support for the mucus lining of the throat and esophagus, both of which may become irritated during a cold/infection.†

Selenium is an essential trace mineral that is required for many important biochemical functions in the body. In humans, selenium functions as a coenzyme for the antioxidant enzyme glutathione peroxidase. Glutathione peroxidase helps neutralize harmful peroxide free radicals. Selenium also plays an important role in the production of thyroid hormones. Selenium is a coenzyme for the enzymes which are responsible for the synthesis of thyroid hormones. These enzymes are important for the regulation of basal metabolic rate (resting metabolic rate-rate at which you burn calories). Studies show Selen Excell® helps support the body’s antioxidant defenses and contributes to the growth of normal, healthy cells.†



Features
Provides 200mcg of selenium.
Natural form of selenium in 100% organically bound form. Yeast converts inorganic (low bioavailability) forms of selenium into organic (high bioavailability) forms.
SelenoExcell® provides a full composition of seleno compounds including selenomethionine and selenocysteine.
FDA has approved health claims for selenium that indicate it may be helpful in preventing certain cancers.
SelenoExcell® has been selected as the sole intervention agent in a series of cancer prevention (colon, lung, and prostate) and health-related studies.
Based on a Clinical Trial Agreement with The National Cancer Institute, leading research teams have selected SelenoExcell® based on its certification as 100% organically bound selenium and strictly controlled quality and production parameters.


Benefits
Provides a well-absorbed, highly bioavailable form of this important trace mineral.
Studies show selenium works synergistically with vitamin E to provide antioxidant support helping protect healthy cells, particularly red blood cells from free radical damage.†
The broad composition of seleno compounds increases the absorption and bioavailability.
Selenium helps support the functioning of the powerful antioxidant enzyme glutathione peroxidase (GPX). GPX helps neutralize damaging peroxide radicals, which can potentially cause damage to healthy cells and their DNA.†
Studies show a high intake of selenium helps support a healthy prostate by promoting normal, healthy prostate cell growth.†
Adequate intake of selenium helps support normal, healthy thyroid function and a healthy metabolism.†
Some scientific evidence suggests that consumption of selenium may reduce the risk of certain forms of cancer.†

Selenium is an essential trace mineral that is required for many important biochemical functions in the body. In humans, selenium functions as a coenzyme for the antioxidant enzyme glutathione peroxidase. Glutathione peroxidase helps neutralize harmful peroxide free radicals. Selenium also plays an important role in the production of thyroid hormones. Selenium is a coenzyme for the enzymes which are responsible for the synthesis of thyroid hormones. These enzymes are important for the regulation of basal metabolic rate (resting metabolic rate-rate at which you burn calories). Studies show Selen Excell® helps support the body’s antioxidant defenses and contributes to the growth of normal, healthy cells.†



Features
Provides 200mcg of selenium.
Natural form of selenium in 100% organically bound form. Yeast converts inorganic (low bioavailability) forms of selenium into organic (high bioavailability) forms.
SelenoExcell® provides a full composition of seleno compounds including selenomethionine and selenocysteine.
FDA has approved health claims for selenium that indicate it may be helpful in preventing certain cancers.
SelenoExcell® has been selected as the sole intervention agent in a series of cancer prevention (colon, lung, and prostate) and health-related studies.
Based on a Clinical Trial Agreement with The National Cancer Institute, leading research teams have selected SelenoExcell® based on its certification as 100% organically bound selenium and strictly controlled quality and production parameters.


Benefits
Provides a well-absorbed, highly bioavailable form of this important trace mineral.
Studies show selenium works synergistically with vitamin E to provide antioxidant support helping protect healthy cells, particularly red blood cells from free radical damage.†
The broad composition of seleno compounds increases the absorption and bioavailability.
Selenium helps support the functioning of the powerful antioxidant enzyme glutathione peroxidase (GPX). GPX helps neutralize damaging peroxide radicals, which can potentially cause damage to healthy cells and their DNA.†
Studies show a high intake of selenium helps support a healthy prostate by promoting normal, healthy prostate cell growth.†
Adequate intake of selenium helps support normal, healthy thyroid function and a healthy metabolism.†
Some scientific evidence suggests that consumption of selenium may reduce the risk of certain forms of cancer.†

Chromium is a trace mineral that helps potentiate insulin function, therefore helps support carbohydrate, fat, and protein metabolism. Several studies have shown that chromium helps support glucose levels already in the normal range, in individuals with impaired glucose tolerance. The mechanisms by which chromium works are not completely understood. We know from animal and human studies that when given a chromium deficient diet, we see abnormal glucose metabolism, increased blood glucose, and impaired insulin function. Chromium in the form of chromium picolinate is chromium bound to (chelated to) picolinic acid, a compound that seems to enhance the absorption of chromium which is typically poorly absorbed. Chromium picolinate has been shown to be better absorbed and more bioavailable than chromium chloride, but slightly less than chromium polynicotinate.†



Features
Chromium bound to (chelated to) picolinic acid.
Clinical studies on safety and efficacy.
200mcg per capsule.


Benefits
Studies show chromium picolinate is better absorbed than chromium chloride (non-chelated).†
Research studies show chromium picolinate helps support blood glucose and cholesterol levels already in the normal range.†
Beneficial to individuals who consume mostly refined foods and or have impaired glucose tolerance.†
Some studies, however, not strong, show chromium picolinate may help support lean body mass and reduce body fat.†

CoQ10 is an important component in the energy producing system of the body. It is found in mitochondria, subcellular structures responsible for generating about 95% of the total energy needed
by the human body. CoQ10 is the enzyme that makes this engine work. Its antioxidant activity protects cell membranes, proteins, and DNA from oxidative damage caused by free radicals.
CoQ10 as ubiquinone is a fat soluble nutrient. In order for a fat soluble nutrient to be absorbed, fat must be present. Experts highly recommend that it be taken with other fat soluble nutrients (e.g., vitamin E, lecithin, borage oil, evening primrose oil, EPA, flax seed oil, etc.) and/or with a meal that contains a small amount of fat. Fat free meals significantly decrease absorption of ubiquinone.
* Vegan
• Same benefits as our softgel CoQ10
products, just in a higher dose per
capsule
• Ideal for those requiring higher doses
• Promote in Brain Health section

Alpha Lipoic Acid (ALA) is a part of coenzymes that are involved in the metabolism of carbohydrates, fats and proteins. ALA, called the “universal antioxidant”, is soluble in both water and fat, therefore is able to work in various parts of the body. As an antioxidant, it is able to scavenge a variety of free radicals including the highly reactive hydroxyl radical and singlet oxygen. ALA has the ability to extend the activity of vitamin C and vitamin E, as well as regenerate the powerful antioxidants CoQ10 and glutathione. Studies show ALA is a powerful antioxidant that can help protect healthy cell function. Scientific studies show Alpha Lipoic Acid helps support glucose metabolism, as well as normal, healthy liver function.†



Features
Higher Potency at 600mg of Alpha Lipoic Acid per VCAP
The raw material is Kosher, Halal, Non GMO and Vegan Certified.
Our Alpha Lipoic Acid consists of both the “R” and “S” forms in its natural 50:50 ratio.
Free of the major food allergens – Contains No sugar, dairy, wheat, gluten, eggs, peanuts, soy, tree nuts, fish, shellfish, sesame, preservatives, artificial colors or flavors.
Non-GMO and Vegan


Benefits
600mg of Alpha Lipoic Acid supports glucose metabolism, antioxidant protection & nerve function.†
Alpha Lipoic Acid is a powerful water and fat-soluble antioxidant.†
Alpha Lipoic Acid is found in every cell of the body and plays an indispensable role in creating energy as ATP.†
It supports the metabolism of carbohydrates, fats and proteins.†
Studies show Alpha Lipoic Acid is essential for supporting normal, healthy blood sugar levels and healthy insulin function.†
Alpha Lipoic Acid has the ability to regenerate other antioxidants in the body particularly vitamins C & E, CoQ10 and glutathione.†
Alpha Lipoic Acid has been shown in numerous studies to help support normal, healthy nerve function..†
A Clinical Study demonstrates that 600mg of Alpha Lipoic Acid can reduce markers of oxidative stress and Products R.A.G.E. (Receptor for Advanced Glycation End) in seniors, a key effect of blood sugar challenges.†
Alpha Lipoic Acid may support normal, healthy liver function.†